Digital — with a human touch.

Our experts can help your product matter to your customers, whether you’re a seed startup or Fortune 500 company.

Product Strategy & Innovation

We’ll work with your team to create a step-by-step product vision, supported by your business goals, customer feedback, competitive analysis, and market data.

User Experience & Interaction Design

Our collaborative methodology delivers outstanding UX and UI design services. We find the intersection of your business goals and your audience’s needs to craft bespoke digital experiences.

Design Leadership

By partnering with your company’s leadership, we can help you create and adopt new design processes. We also offer design team mentorship and 1:1 coaching to help you mature your team and grow your organizational capacity.

Branding & Creative Direction

Whether you need to elevate your brand or change it completely, we help clients transform their identity. While our approach is digital-first, we also provide guidelines for photography, print, and physical design.

our process

How we structure our engagements to deliver return on investment.

At Selma Digital, we make sure we understand the nuances of your business, industry, and customers. Propelling your organization towards growth is our north star.


We define project goals collaboratively with our clients, understanding the context of the project and expected outcomes. Typical outputs during this phase include interviews, workshops, and competitive analysis.

Frame Frame

We use audience and competitive research to ground our plans in the real world and unearth user insights.

Design Design

Illustrations of design concepts are taken from low-fidelity to high-fidelity, while testing which solutions resonate with users and business stakeholders. We then refine concepts and visuals into a templated design system.

Optimize Optimize

Before we finalize our concepts, we validate them one more time through soft launches and further user testing.

Deliver Deliver

Projects range in length, typically from 4 weeks to 6+ months. The length of the process depends on the size and scope of the project. If you have a launch date in mind, we ensure the project is scoped to meet the launch.


Functional design specifications, assets, and documentation are delivered to stakeholders and technology teams. During development, we support your team to ensure that the user experience is fully realized.


Selma Digital goes above and beyond...They do the extra work to make sure that what they’re producing fits well within our market.”

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