User-first. Business-minded. Strategic and visionary.

Financial Product User Experience

Agency of record, design system, product design, UX & UI.


Selma Digital goes above and beyond...They do the extra work to make sure that what they’re producing fits well within our market.”

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Industry expertise

Best Fintech Design in New York


FinTech can be complex — but it doesn’t have to be. We create intuitive workflows and outstanding data visualizations that cut through the clutter. With our deep sector experience, we’re designing the future of finance for large-scale financial institutions and startups alike.

Case study Loream Ipsum

Direct to consumer

We bring your identity to life within your digital product: delivering on your brand promise, creating awareness, and delighting your customers.

Media & Communications

Great experiences start by understanding your target audience. We make simple, legible, and beautiful platforms and compelling content that keep people coming back for more.

Ed Tech

From adaptive learning to artificial intelligence, we understand the unique opportunities for growth in the EdTech landscape. We think about the students, educators, administrators, and the larger network that our products affect at every touchpoint.

Emerging Technology & AI

We don’t do “new for new’s sake.” Our experts’ human-centered approach considers how these technologies can support our clients’ goals and create ethical, safe, and sustainable value for customers.

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