Let’s partner to drive growth, and spark joy.

Since 2017, Selma Digital has been one of New York’s premier User Experience Design firms specializing in FinTech and enterprise digital products. Female-founded, independently-owned.

Current & Former Clients


We are a design consultancy with more than 27 years of combined expertise in the Fintech and enterprise space.

Our strategic, human-centered approach helps us create adaptable solutions for your business — anything from W3C compliance to new technologies like AI.

We’re ego-free, respectful, and candid with our partners. That’s why we have a five-star rating on Clutch and a client retention rate of 100%.

Schedule A Brainstorm

NY Product Design Awards


Indigo Design Award


Top Woman-Owned UX Company


Top B2B Design Company


Webby Award Honoree


Finovate NYC Winner


Our process emphasizes strategic and scalable growth.

We help companies design and integrate new technology in a smart, human-centric way.

1. Plan
2. Frame
3. Design
4. Optimize
5. Deliver
6. Scale
Process Black Arrow

Creating value through design, crafting new experiences, and forging deeper connections with your audience.

Product Strategy & Innovation

Using data to support your product vision.

User Experience & Interaction Design

Collaborating with you to deliver outstanding UX / UI.

Design Leadership

Helping you create and implement new design processes.

Branding & Creative Direction

Transforming or elevating your brand identity.

Let's collaborate