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Let’s partner to drive growth, and spark joy.

Since 2017, Selma Digital has been one of New York’s premier User Experience Design firms specializing in FinTech and enterprise digital products. Female-founded, independently-owned.

CURRENT & FORMER CLIENTS

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Who isSELMA DIGITAL?

We are a design consultancy with more than 15 years of expertise in the Fintech and enterprise space.

Our strategic, human-centered approach helps us create adaptable solutions for your business —anything from W3C compliance to new technologies like AI.

We're ego-free, respectful, and candid with our partners. That's why we have a five-star rating on Clutch and a client retention rate of 100%.

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Top Woman-Owned UX Company

United States, 2024

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Top B2B Design Company

New York, 2021

The Webby

Webby Award Honoree, 2018

Twitter

Finovate NYC Winner, 2016

5 STARS FROM OUR CLIENTS

“Cue Studio goes above and beyond to ensure the designs fit within our website and overall workflow. They do the extra work to make sure that what they’re producing fits well within our market.”

CALEB EPLETT VP PRODUCT
YCharts

“Cue Studio goes above and beyond to ensure the designs fit within our website and overall workflow. They do the extra work to make sure that what they’re producing fits well within our market.”

CALEB EPLETT VP PRODUCT
YCharts

“Cue Studio goes above and beyond to ensure the designs fit within our website and overall workflow. They do the extra work to make sure that what they’re producing fits well within our market.”

CALEB EPLETT VP PRODUCT
YCharts

“Cue Studio goes above and beyond to ensure the designs fit within our website and overall workflow. They do the extra work to make sure that what they’re producing fits well within our market.”

CALEB EPLETT VP PRODUCT
YCharts
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Our process emphasizes strategic and scalable growth.

We help companies design and integrate new technology in a smart, human-centric way.

Plan 1. Plan
Frame 2. Frame
Design 3. Design
Optimize 4. Optimize
Deliver 5. Deliver
Scale 6. Scale
Process Black Arrow

Creating value through design, crafting new experiences, and forging deeper connections with your audience.

Product Strategy & Innovation

Using data to support your product vision

User Experience & Interaction Design

Collaborating with you to deliver outstanding UX / UI

Design Leadership

Helping you create and implement new design processes

Branding & Creative Direction

Transforming or elevating your brand identity.

INSIGHTS & NEWS

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Accessibility and the importance of interactive button states in web design.

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2023: A Year of Technological Change and Evolution in Product Design

Accessibility and the importance of interactive button states in web design.

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WCAG and Button States

Accessibility and the importance of interactive button states in web design.

Let’s collaborate