ON CLUTCH
FOUNDED IN 2017
UX DESIGN IN NEW YORK
OWNED SMALL BUSINESS
In today’s landscape, UX design is essential, not a luxury. Customers expect digital products to deliver value and ease of use, whether at work or play. A well-executed UX strategy addresses customer pain points, aligns with business goals, and delivers tailored solutions to the right audiences at the right time. By investing in UX design, businesses can improve engagement, reduce churn, and foster lasting loyalty, ultimately driving growth. At Selma Digital, a leading UX design agency in New York, we believe good design isn’t just aesthetic; it’s smart business.
At Selma Digital, we make sure we understand the nuances of your business, industry, and customers. Propelling your organization towards growth is our north star.
We define project goals collaboratively with our clients, understanding the context of the project and expected outcomes. Typical outputs during this phase include interviews, workshops, and competitive analysis.
We use audience and competitive research to ground our plans in the real world and unearth user insights.
Illustrations of design concepts are taken from low-fidelity to high-fidelity, while testing which solutions resonate with users and business stakeholders. We then refine concepts and visuals into a templated design system.
Before we finalize our concepts, we validate them one more time through soft launches and further user testing.
Functional design specifications, assets, and documentation are delivered to stakeholders and technology teams. During development, we support your team to ensure that the user experience is fully realized.
We partner with you to help your digital ecosystem grow along with your business, platforms, or customer base.
When you partner with Selma Digital, you partner with a UX design agency in NYC. That means we know how to hustle.
As a leading UX design agency in NYC, we blend user-centered research, wireframes, prototyping, and testing to craft intuitive experiences that drive results. Whether you’re building a new app or optimizing a web platform, our process ensures a seamless path from strategy to execution.
Your business needs digital products that don’t just work for today—they need to scale for tomorrow. At Selma Digital, we partner with you to to adapt and evolve your business. Whether integrating AI capabilities, expanding features, or entering new markets, we design scalable solutions that grow with your organization, enabling you to seize new opportunities without compromising user experience or performance. By investing in solutions built for flexibility, you’re setting your business up for sustainable, long-term growth.
Success in digital product design is defined by innovation and user trust. At Selma Digital, we bring deep expertise in fintech, SaaS, and enterprise, to create digital products that exceed user expectations and position your brand as a market leader. Whether it’s crafting an intuitive dashboard for a financial platform or designing a user-friendly SaaS tool, we tailor every detail to amplify your product’s value. With Selma Digital, you’ll gain a competitive edge that drives adoption, loyalty, and growth.
Not every organization needs a full internal design team. In fact, it can be risky to hire someone without the right experience.
With our extensive knowledge of both UX design and technology, you can feel confident that Selma Digital will define and execute the right solution for your business needs.
Schedule a call to discuss how we can help you make your digital product or service even better.
SCHEDULE A CALLProjects range in length, typically from 4 weeks to 6+ months. The length of the process depends on the size and scope of the project. If you have a launch date in mind, we ensure the project is scoped to meet the launch.
Historically, we’ve achieved the best outcomes when we partner closely with our clients. This is because we’re able to stay closely aligned in our goals, even as priorities shift. We always adopt the working style of our company partner, whether regular conversations or asynchronous working is preferred. We may ask that client stakeholders and team subject matter experts participate in workshops in order to make sure the product experience aligns to the ideal user experience.
At the start of each engagement, we take busy schedules into account to create a clear project plan with expectations around meetings, workshops, communication channels, and reviews.
That is no problem -- we are adept at helping founders create MVP solutions and first-launch sites, leveraging our proven design process.
We’d be happy to help match you with a team that has the right expertise for your project, as we have an extensive network of technology specialists.
Yes! We are design consultants, and we try to match processes and methods to best meet the needs of our client’s businesses. Whether we’re doing experience design, branding, visual design, or design strategy, we generally go through the same process, but may perform different tasks in each phase depending on the project.
First, we get to know you, your business, your audience, your needs, your team. We empathize with the audience, performing various research tasks to best hypothesize their pain points and needs. This helps us frame the project and further define the best plan of action.
Next, we ideate with you and your team. Whether we’re writing scenarios for a new product or enhancement, or creating moodboards for a new brand and website aesthetic, we look at options and play with ideas to come up with creative solutions. We may pick a direction together, edit, refine, do some user testing or preference testing, and edit again.
Finally, we document our solutions, preparing for use by your technology team or marketing team. We support with design QA in the development process, and support efforts to further aid in adoption and scale.