Inspired, smart, curious, & innovative.
That’s Selma.

We create digital products that are effortless, enjoyable, and beautiful to use. Our top-tier experts develop unique, creative solutions that deliver value through design — for both your customers and your organization.

8 years

In business

15+

Live products

5+

Custom design systems

5 star

Client reviews

Selma Digital was founded to create outstanding experiences that make people’s lives better through simplicity, ease, and creativity.

Selma-Rachel Swire,
Founder & Creative Director
COMPANY MISSION

Create powerful digital brands that outperform in their industry and connect with their audience.

WHAT MAKES SELMA DIGITAL DIFFERENT
Efficiency

Our team is lean and nimble, focusing on the desired outcome without unnecessary exploration or design churn. Our small team operates without extra staff or inflated costs.

Connection

We partner with our clients to make sure we truly understand their vision. Our approach marries meeting business goals and customer needs with elegant design with flawless execution.

Humanity

We don't just design interfaces — we create valuable and joyful experiences that ignite engagement, spark conversion, and delight customers.

OUR TEAM
Selma-Rachel

FOUNDER & CREATIVE DIRECTOR

Tess

LEAD DESIGNER & RESEARCHER

Malena

CONSULTING SYSTEMS DESIGNER & ART DIRECTOR

Wayne

PRODUCT DESIGNER

quote

They constantly put our needs and wants first and offered helpful guidance when needed.”

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