Selma Digital: Where UX Design Meets Branding Innovation

Selma Digital is born to create outstanding design work at the nexus of brand, experience, and digital.  Formerly known as Cue Studio, we’re evolving our identity to better reflect who we are and where we’re going. This new chapter speaks to our commitment to creating thoughtful, memorable experiences that empower brands to thrive.

The Creative Spark

Our new name, Selma, is inspired by our founder, Selma-Rachel. Representing the values that guide our work, “Selma” reflects the unique, savvy, and authentic point of view we bring to each project. When you work with Selma Digital, you’re partnering with a team that embodies boldness, thoughtfulness, and expertise, pushing your brand to resonate and stand out.

Art Direction

To bring our brand voice to life, we selected a modern, versatile color palette of black, cement, and white with a pop of “that digital blue,” representing balance, clarity, and a nod to digital culture. Our wordmark subtly nods to the pixel, a visual building block of digital experiences. The fluid ‘S’ monogram signifies the seamless connections we create for clients—bridging experiences, products, and brand presence in the digital space. We aimed to capture the fluidity of digital experiences and connections created between events in space and time.

Our font pairing combines the sophistication and straightforward tone of Acumin with the playful elegance of Playfair Display Italic. Together, they reflect Selma Digital’s personality: refined, professional, and imaginative.

Website

Our new website is designed to be an immersive reflection of Selma Digital’s identity and values. We work across a range of sectors, from highly technical, enterprise software to consumer branding and UX design. The site embodies our voice with bold, clean shapes, selective color, and elegant typography. Consistent, thoughtful motion styling underscores the simplicity and clarity we bring to client projects.

The Vision Forward

Selma Digital’s rebrand is more than just a visual evolution; it’s a reaffirmation of our commitment to mindfulness in design, in community, and in innovation. We believe that exceptional UX design and branding should be thoughtful, inclusive, and enduring. We strive to create impactful, purpose-driven solutions for our clients, embracing our values of curiosity, beauty, and sustainability to fuel each new project.

As we turn the page to this next chapter, Selma Digital remains committed to creating meaningful, ethical, and visually compelling work that serves both people and brands in today’s digital landscape. Let us guide your brand towards the future of digital experience.