At Selma Digital, we make sure we understand the nuances of your business, industry, and customers. Propelling your organization towards growth is our north star.
We define project goals collaboratively with our clients, understanding the context of the project and expected outcomes. Typical outputs during this phase include interviews, workshops, and competitive analysis.
We use audience and competitive research to ground our plans in the real world and unearth user insights.
Illustrations of design concepts are taken from low-fidelity to high-fidelity, while testing which solutions resonate with users and business stakeholders. We then refine concepts and visuals into a templated design system.
Before we finalize our concepts, we validate them one more time through soft launches and further user testing.
Functional design specifications, assets, and documentation are delivered to stakeholders and technology teams. During development, we support your team to ensure that the user experience is fully realized.
We partner with you to help your digital ecosystem grow along with your business, platforms, or customer base.